During our 21weeks i want to work extensively on a project i kicked down the road during my last 8 semesters. Not that i did not like it, but i did not exactly know how to approach it. I want to use this summer term to finally get it done.   A few years ago i was approached by a friend i went to school with, to make some thoughts on his father’s business. He’s a bladesmith – but not the ordinary kind. Hailing from japan, he forges extraordinary japanese damascus steel knives -  luxury products and excellent tools at the same time, depending on the customers perspective.   His current business appearance is nearly non-existent, so i will design a complete corporate identity,  with consequent evolutionary designinput for his product. This project promises to be fun since it covers everything from thinking about brand, logo and printdesign, to product photography and “ordinary” industrual design. So i’ll have to dive into fields i never touched before (corporate and web design), things i enjoyed when they popped up during my studies (typography and photography) as well as topics i neglected (using the workshops and experimentation with materials).


I will not explain my design in detail during the process – my understanding of this project is more process- and reflexionrelated – therefore i will show cutouts that eventually assemble into a bigger picture and my share my thoughts along the process. 1

Getting an image of his business, understanding its motivation, background, weaknesses and strengths is the first step. I am convinced that developing an authentic identitystatement will happen between the polarities i find there: Bavaria and Japan, Precision and Emotional craftmansship – identifying these constraints (i’d rather call them guidelines) will be the second step.  Differently granulated concepts and evaluation will come afterwards. For now i will have to think about a line of argumentation – starting from the very beginning of my thinking, making me able to communicate my design during the process to me, my colleagues and most of all, my customer. I like to do this with sloppy layouts in indesign.


Here we go.