frustration free packaging
I was pretty amazed today as I got my new headphones ordered from amazon. They have a campaign called “frustration free packaging” where they work with their suppliers to reduce packaging.
So I want to share with you what was in my first frustration free package.
It was only the headphones and earbuds packed in two little plastic bags and a little leaflet packed in cardboard. That’s it! Actually, they wouldn’t even need the plastic bags, then it would be only paper packaging. Anyway, this is a big step to proper packaging and I can only imagine how much impact this has with a global player like amazon.
Packaging designers, take a leaf out of this book!