frustration free packaging

I was pretty amazed today as I got my new headphones ordered from amazon. They have a campaign called “frustration free packaging” where they work with their suppliers to reduce packaging.

So I want to share with you what was in my first frustration free package.


It was only the headphones and earbuds packed in two little plastic bags and a little leaflet packed in cardboard. That’s it! Actually, they wouldn’t even need the plastic bags, then it would be only paper packaging. Anyway, this is a big step to proper packaging and I can only imagine how much impact this has with a global player like amazon.


Packaging designers, take a leaf out of this book!

beitrag1 beitrag2